Content Marketing Show will now be a three-day virtual event focused exclusively on measuring the return on content marketing efforts. The show will be Oct. 6-8.
CLEVELAND, Ohio -- Joe Pulizzi's Content Marketing Institute, the Cleveland company that hosts the popular Content Marketing World conference, on Thursday announced it has acquired the United Kingdom's Content Marketing Show.
The show was bought from Rough Agenda, a Brighton, U.K.-based events company (spun out of the digital marketing agency SiteVisibility), for an undisclosed sum.
"Rough Agenda will now be concentrating on their main event, brightonSEO, and are pleased to see the huge future potential of the event in the hands of CMI," said Kelvin Newman, marketing director at SiteVisibility, in a written statement.
And instead of producing an in-person event in London, CMI will turn the Content Marketing Show into a three-day virtual event focused exclusively on measuring the return on content marketing efforts. The show will be Oct. 6-8.
Clik here to view.
Joe Pulizzi, the self-proclaimed "Godfather of Content Marketing," has acquired the United Kingdom's Content Marketing Show for an undisclosed sum."Measurement, measurement, measurement. That's probably the biggest struggle I hear about from content marketers. That has to change. Now," said Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, in a written announcement.
"During this new online event, attendees will get the tools needed to successfully measure their content marketing performance, so they can get buy-in and justify their programs to upper management."
The Content Marketing Show, held less than a month after the 2015 Content Marketing World in Cleveland, aims to bring together the industry's leading brand marketers, strategists and thinkers from the U.S. and the U.K. to unlock the challenges of measuring content marketing. The 2014 Content Marketing Show drew 1,500 attendees.
Last year's Content Marketing World drew more than 2,600 people from 50 countries to Northeast Ohio, many of them first-time visitors to Cleveland. They collectively sent out more than 30,150 tweets, and increased Google searches for "content marketing" by 181 percent during the week.
Virtual Content Marketing Show attendees will be able to hear from content marketing experts via their desktops, tablets or smartphones, and gain the advice and tools to measure how effective their own marketing initiatives are.
Additional topics include:
- How leading U.K. and U.S. brands are reporting their content marketing success to upper management.
- How to determine which content works best, and when.
- How to fine-tune the content marketing process to increase conversions at every stage of the buyer's journey.
- How to measure the difference between people who engage in your content and those that don't...and why it matters.
Registration for the Content Marketing Show opens on June 15, with early bird rates available through Aug. 15. More information is at http://www.contentmarketingshow.com/.